LE TRUC | EVP / EXECUTIVE CREATIVE DIRECTOR | Nov-2024 to Present
Running P&G's Tide while working across a range of accounts.
DENTSU CREATIVE, NEW YORK | EXECUTIVE CREATIVE DIRECTOR | Jun-2023 to Nov-2024
Led creative on Subway, Totino's and Fruit by the Foot, while working across additional brands. Successfully launched the Subway Sidekicks with work featuring Patrick Mahomes deeply hurting the feelings of his NFL sidekick Travis Kelce. Led creative efforts to partner with Happy Madison and Netflix for a Subway integration in the upcoming Happy Gilmore 2 movie. Worked alongside Dentsu GCD Alyssa Ollis running Totino's Pizza Rolls creative, first with a breakfast launch, followed by a fall campaign featuring comedy giants Tim Robinson, Sam Richardson and a friendly alien named Chazmo.
FREELANCE WRITER & CREATIVE DIRECTOR | Nov-2022 to Jun-2023
Partnered directly with sports properties like Major League Baseball, Omaha Productions and the Sacramento Kings. And did projects for agencies like Havas NY, Quiet Storm UK and Special LA, where we won a pitch for the wedding brand The Knot.
TBWA\CHIAT\DAY, NEW YORK | EXECUTIVE CREATIVE DIRECTOR | Mar-2021 to Oct-2022
Ran the MTN DEW and bubly group while working across a range of accounts. Together we launched a Nissan Heisman House campaign in which every piece of content was inspired by fan tweets, a bubly LGBTQ+ initiative that was the #1 most viewed brand film during Pride month, and a social activation featuring bottles of Dew being delivered to people's homes via trained eagles.
DENTSU CREATIVE, NEW YORK | GROUP CREATIVE DIRECTOR | Aug-2019 to Mar-2021
Led breakthrough work on Subway, Audible and Manhattan Mini Storage while managing a talented team of creatives alongside the great Jason Stefanik.
FREELANCE WRITER & CREATIVE DIRECTOR | Apr-2014 to Aug-2019
Created video and comedy projects while doing branded work with many of the best agencies in the world, like Weiden + Kennedy, BBDO New York, Droga 5, Goodby Silverstein & Partners, JASH, Crispin, Porter + Bogusky, Saatchi & Saatchi London, Grey NY, 180 LA, TBWA/Chiat/Day, VH1, Discovery Communications, McCann, Bullish, VML, Nomadic, The Martin Agency, Bloomberg Media, Leo Burnett Chicago, Kirshenbaum Bond Senecal, Motive Creative Studio and Cramer Krasselt.
Freelance clients include Adidas, Airborne, AT&T, Best Buy, Bloomberg, Booking.com, Bud Light, Capital One, Direct TV, The Discovery Channel, Ebay, ESPN, Fruit of the Loom, GNC, GoDaddy, HBO, Hilton, Infinity, John Madden Football, Kickstart, Lay’s, McDonalds, MET-RX, Mountain Dew, NBA Live, The NBA, New Balance, The NFL, Nissan, Pepsi, Pizza Hut, Schick, Sprint, Sundown Naturals, TD Bank, Travelers Insurance, Truly Hard Seltzer, United Airlines, VH1, Visa, Vita Coco, Volkswagen, WeWork, and Yahoo.
BBDO, NEW YORK | VP CREATIVE DIRECTOR | Nov-2007 to Apr-2014
Created and led well-known and award-winning work for brands like Foot Locker, Snickers, AT&T, Diet Dew, FedEx and Champs Sports. Contributed to BBDO NY winning Creativity's Agency of the Year.
TBWA/CHIAT/DAY, NEW YORK | COPYWRITER | Jul-2004 to Feb-2007
Learned a lot about writing from incredible creative directors on brands like Sprint/Nextel, Embassy Suites and Absolut Vodka.
EDUCATION
The University of California at Berkeley. B.A. English.
AWARDS AND RECOGNITION
Cannes Lions for Creativity and Effectiveness, One Show Pencils for Interactive and Entertainment, D&AD, Art Directors Club, Effies, London International Awards, Clios, Sports Clios, AICP and AICP Next, TBS Funniest Commercials of the Year #1.