BUBLY: SEE THE BUBLY SIDE

The great Mr. Michael Buble was always part of bubly’s DNA. But we needed to give the brand a point of view to inform how they show up in the world. So we created “See the Bubly Side” to encourage people to crack a bubly and see the sometimes unexpected positives in just about any bummer. The campaign launched with TV and social and will extend to activations and brand actions moving forward.

CW: Namwan Leavell, AD: Belen Aragon, Director: Dan Opsal

We also made a lot of social videos to reinforce the vibe of the campaign. The thumbnails are showing up strangely here, but if you click, they play crystal clear.