FOOT LOCKER: TALK TO YOUR PARENTS

For BBDO’s first project with Foot Locker, we created a holiday campaign telling kids that when their parents talk to them about serious stuff like drugs or ordering dirty pay-per-view movies - to talk to their parents about Foot Locker. Then we sent “Conversation Starter” kits to sneakerhead influencers to help draw their parents into serious conversations.

Directors: Speck Gordon