Fruit by the Foot hadn’t come out with new work in several years, so they asked us to relaunch the brand for a new generation of teens, who are often overly-scheduled, socially isolated and rarely take the time to just do nothing with friends. But rather than wag the finger and tell them to go out and touch grass, we zeroed in on what specifically sets Fruit by the Foot apart - the sheer length of the product, and the time you can take to unwind, relax and simply enjoy it.
GCD: Alyssa Ollis, CW: Ronen Goldfarb, AD: Jake Leber, Director: Pete Marquis @ Good Behavior
