SUBWAY: SIGNATURE SUBS

To promote Subway’s new signature subs, the Bacon Tatum and the Draypotle Steak, we kicked off an old fashioned FOOD FEUD. In TV spots and OLV, Jayson and Draymond got competitive, each debating the merits of his own sub in ways that got a little bit personal. Both players embraced the feud IRL, and “My sub has bacon” became a rallying cry for Tatum fans on Twitter and beyond.

CD/CW: Alex Augustinos, CD/AD: Declan Byrnes-Enoch, Director: David Shaffei

Some fans showed up to the game with this sign and Jayson hooked them up with his shoes.

When Jayson and Dray faced off on the court, the Celtics won, but Draymond had the last word.