FOOT LOCKER: “APPROVED” BRAND LAUNCH

We launched the Foot Locker brand campaign with three spots featuring NBA athletes in fresh Foot Locker gear. The players’ willingness to make fun of both themselves and basketball tropes became the hallmark of the campaign. Lebron tweeted about it, ESPN’s Darren Rovell called “Tear Away” the best ad of the year and sneaker fans viewed the launch films over two million times on Youtube.

Director: Aaron Stoller

“Apologize to Melo 5” blew up on Twitter, so we worked with Brand Jordan to create these limited edition t-shirts that were available at Foot Locker stores nationwide.