FOOT LOCKER: ALL IS RIGHT

This is the film that turned Foot Locker’s Week of Greatness promotion into an annual advertising event. “All is Right” debuted on Twitter and the feedback was immediately positive, generating millions of Youtube views before it even ran on television. When it hit the airwaves, it gained even more momentum, earning praise on The Today Show, CNN and ABC News. It additionally got press from all major media outlets, the New York Magazine Approval Matrix deemed it “lowbrow” and “brilliant” and it was #1 on the TBS Funniest Commercials of the Year special.

Director: Jim Jenkins