To launch Totino’s first breakfast offering, we researched Gen Z morning behaviors and learned that 75% of teens leave for school without eating breakfast. And immediately we knew we weren’t up against other breakfast foods as much as we were against not eating breakfast at all. So to show that Totino’s Breakfast Bites could be a quick and delicious way to enjoy breakfast and get out the door, we created a campaign that called back to a simpler time, the most wholesome mornings of yore with family around the table, all infused with the oddball vibe of the Totino’s brand.
GCD: Alyssa Ollis, CW: Ronen Goldfarb, AD: Jake Leber, Director: Emma Debany @ World War Seven
