Let’s face it, not everyone has access to Bill Belichick to help them make a better call. So we partnered with Mattel to create The Magic 8 Bill, loaded with classic Belichickian press conference answers like “I’ll decide on game day” and “I’m not answering that.” 100% of the proceeds went to the Bill Belichick foundation and the 8 Bills sold out in under 24 hours.
