MOCKUMENTARY SHORT: SNICKERS PLAY HUNGRY

This short film investigated Leon Lett’s infamous Thanksgiving Blunder, and found that when the coach told the team to “Play Hungry” Leon thought he meant to play “Literally Hungry.” We followed this with additional films and evidence, encouraging viewers to “Forgive Leon.” The five-minute film was viewed over a million times and remarkably, Leon was forgiven by over 25,000 viewers so we drove him around the Dallas Cowboys parking lot in a convertible and a sash, proudly waving to people.

Director: Ted Pauly

Print for the campaign focused on the perils of playing literally hungry.