SNICKERS: GODZILLA

The “You’re Not You when You’re Hungry” campaign is brilliant. Our goal was always to build on it. For Godzilla, we worked with Toho (the Japanese company that owns the character), the producers of the Godzilla movie, and Legacy built the physical costume. The only battle we lost was that Toho refused to let us put waterskiing Godzilla in cut-off jean shorts. The film launched during the Oscars broadcast and Twitter blew its mind.

Director: Ulf Johansson

Print for the campaign featured beauty shots of Godzilla being awesome.