MTN DEW: SKY TALON DELIVERY SERVICE

The world keeps moving toward tech advances that no one really wants or needs. Like delivery drones and robots. Have you seen these things? They’re preposterously lame. So as a fun project for social, we came up with a better idea, and one that is decidedly more badass. We would deliver Mountain Dew to people using real, trained eagles.

GCD: Mariam Farooq, ACD/CW: Patrick Reagan, Senior AD: Brittany Newman, Director: Pete Marquis

To stir up some engagement, we first teased the idea on social channels.

Then a few days later, we dropped a proper teaser video.

Then tweeted at delivery brands to offer them an early seat at the Sky Talon table.

And then finally, it was time to see if this was really possible. So we made some delivery attempts to Dew drinkers in far flung locations. Some of the deliveries actually worked. A few of them didn’t. But that’s ok. Failure is part of progress. And we confidently released our “mission accomplished” video. With an asking price for this new technology starting at 28 billion dollars. Eat shit, drones.

Did we stop delivery drones in their tracks? Maybe not. But did we change the world? Almost definitely.